How To Build An Email List As An Influencer. Yes, Instagram followers are important to the success of your influencer career. But when it comes to the long term success of your brand, and money in your pocket, the most important asset you have is your email list subscribers.
Honestly, you should start building your list and keeping them updated with regular emails, like, yesterday.
Your mission, if you choose to accept it is to make it a priority to grow your list, by converting as many website visitors into email subscribers as you can.
How To Build An Email List As An Influencer
This can be quickly done by converting each and every frequented webpage on your website into subscriber-pulling devices. I’ll explain how to do that in a moment.
Why Convert Visitors Into Subscribers?
Your email list is the only tangible thing that you own, related to real people. You don’t own your social followers, afterall.
This is reasonable because your visitors may or may or may not come back to your web site again. You need to remind them to visit.
If you ask your visitor for permission to follow up, via opting into your mailing list, there is a good chance that they will come back to your website again. This triples your chances of further converting them into your customer later.
There are a few tried-tested and true ways to get people to join your email list. First, you can create a smart pop up that appears when your visitor goes to your blog, asking them to opt-in to your newsletter.
As well, you should include an opt-in form on all of your website pages. You can also create a landing page for your visitors to download a freebie from you in exchange for their email addresses.
Top influencers often use this simple-but-profound method in converting the most subscribers out of visitors possible.
This is an encouraged method, because not only do you just focus on driving targeted traffic into a web page you have to do only once, you are proving your worth upfront by providing a freebie written by you in exchange for their valuable contact, i.e. email addresses.
How NOT To Get People On Your List
While there are several other methods you can use to get subscribers, I would like to tell you WHAT METHOD NOT TO USE in getting subscribers.
This happens every day (and maybe every hour, too). And when this happens, I can almost say: “Bad move!” or “Money down the drain!”
These are methods you definitely won’t have my endorsement – or even your own, for that matter, when you discover how flawed these list building methods can really be.
Bad: Buying Bulk Mails
Not only is this illegal, it’s also irrelevant to your business. Buying a list of random people makes no sense, as these people aren’t your target market. You can also be hit with massive GDPR fines for contacting emails of people wom didn’t opt-in to hear from you.
Sure, having 1,000,000 email addresses of subscribers is cool and often sounds too good to be true. Well, that’s TOO GOOD TO BE TRUE alright!
What many do not really know is that these bulk companies harvest the email addresses using robots and other wares on the Internet. That’s how the 1,000,000 email addresses come about, whatever the amount is.
When you read such ads again, remind yourself that it’s a waste of money. And illegal!
Bad: Free-For-All (FFA)
This tactic may have worked in the early 2000s, but FFAs no longer work today. Since FFA businesses are no longer viable and are solely set up to benefit their operators.
Thus when you hear of FFA, you will do well to refrain from it, because apart from submitting your ad or message to so-called 1000s of sites for FREE, you have unknowingly signed up to be on the operator’s “spam list”.
Remember that you will also be getting untargeted traffic, people who are not willing to buy either.
How To Build An Email List As An Influencer – Conclusion
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